After renewing its offering in the B and C segments, PEUGEOT presents its new city car. In a dynamic, growing segment, the new PEUGEOT 108 is breath of fresh air. Compact, naturally suited to urban journeys, the new PEUGEOT 108 is a chic and classy design. It offers customers the ability to personalise their own car: Hatchback or convertible, personalisation theme, interior ambience, number of doors, colour … Every new PEUGEOT 108 asserts its own personality.

A connected car, the new PEUGEOT 108 becomes the mirror of its user’s smartphone, thanks to its large touch screen and the Mirror Screen function, including the new MirrorLink and AppInCar connectivity protocols. They can be fitted with equipment from the segment above: reversing camera, automatic air conditioning, keyless entry and starting.

Talented and modern, the new PEUGEOT 108 also meets the fundamental requirements for the segment. It plays its part in town thanks to its agility and compact size. With its efficient 3-cylinder engines, it is particularly economical in use.

'In just two years, PEUGEOT has completely renewed its offering in the A, B and C segments. Today, the brand is proud to welcome the new PEUGEOT 108 to its youngest ever model range'. Maxime Picat, Peugeot Brand CEO.

'The new PEUGEOT 108 participates in the brand’s product offensive and move up-market, with a rewarding and outgoing spirit, emphasized by the personalisation schemes expected by customers'.  Xavier Peugeot, PEUGEOT Product Director

PEUGEOT 108 hatchback, PEUGEOT 108 TOP! Convertible

The brand‘s new city car is available in two body styles: the PEUGEOT 108 hatchback and the PEUGEOT 108 TOP! Convertible. For example, here is this Red Purple PEUGEOT 108 5-door hatchback, covered with diamond shaped motifs playing with the light. A few metres away, a PEUGEOT 108, 3-door this time, surprises with its two-tone paint, marrying Red Purple with Gallium Grey on the upper part of the body.
In the other direction, a second 3-door PEUGEOT 108 has its elegant Lipizan White bodywork
covered with flowers in tight lines. The fabric of its folded Red Purple roof allows its interior to be
admired. The Aïkinite dashboard moulding follows the Gloss Black centre panel, with its large touch
control screen, and leather trimmed seats.

All different, they are still from the same family ... These are just a few of the many combinations
possible with the new PEUGEOT 108.

Pierre-Yves ETIENNEY

Product Communication Manager

PEUGEOT Marketing Communication & Sport


75, Avenue de la Grande Armée

75116 Paris, FRANCE

Tel : +33 (0)1 40 66 54 07

Cell : +33 (0) 7 62 62 98 91

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